Being naked is the #1 most sustainable option. We’re #2. That’s not just a tagline—it’s the promise that guides every stitch, every decision, and every step we take at Reformation. Since day one, we’ve rejected the idea that fashion has to come at the cost of our planet. Instead, we’ve built a brand that proves style and sustainability can coexist—beautifully.
Our Mission: Fashion Without the Footprint
At Reformation, we believe you shouldn’t have to choose between looking good and doing good. Our mission is to reimagine fashion as a force for good—creating clothing and accessories that make you feel confident, while minimizing our impact on the Earth. We’re not here to be “less bad”—we’re here to be better. Better for the planet, better for the people who make our clothes, and better for the future of fashion.
How We Do It: Sustainability in Every Thread
Sustainability isn’t an afterthought for us—it’s the foundation of everything we make. Here’s how we live up to our #2 promise:
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Fabric First: We use 100% sustainable fabrics, from organic cotton (which uses 88% less water and 62% less energy than conventional cotton) to recycled polyester (made from plastic bottles diverted from landfills) and Tencel™ (sourced from sustainably harvested wood pulp). Every material is chosen for its low environmental impact, without sacrificing softness, fit, or style.
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Zero-Waste Design: Our design team works tirelessly to minimize waste—using pattern-cutting techniques that reduce fabric scraps, and repurposing leftover materials into accessories or limited-edition pieces. We even turn old denim into new jeans, keeping textile waste out of incinerators and landfills.
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Clean Manufacturing: We partner with factories that meet our strict ethical and environmental standards. All our manufacturing facilities run on renewable energy, use non-toxic dyes, and ensure fair wages and safe working conditions for every worker. We believe transparency matters, so you can trace the journey of your clothes from fabric to finish.
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Climate Positive: We don’t just offset our carbon footprint—we eliminate it. Through investments in reforestation, renewable energy projects, and carbon capture technology, we’re proud to be a climate-positive brand. For every garment you buy, we remove more carbon from the air than we emit to make it.
Our Style: Effortless, Ethical, Unapologetically You
Sustainable fashion shouldn’t be boring—and at Reformation, it never is. Our collections are designed for the modern woman: effortless dresses that transition from brunch to dinner, tailored separates that feel polished yet playful, and accessories that add the perfect finishing touch. We believe style is personal, so our pieces are made to fit your life, your body, and your values. No compromise required.
Join the Movement
Fashion is changing—and you’re a part of it. When you shop at Reformation, you’re not just buying clothes—you’re voting for a future where fashion loves the planet as much as you do. Whether you’re dressing up for a special occasion or stocking up on everyday essentials, every purchase is a step toward a more sustainable world.
Got questions? We’re here to help. Reach out to our team at service@thereformationes.com—we can’t wait to connect with you.
Because being sustainable doesn’t mean sacrificing style. It means looking good, feeling good, and doing good—all at the same time. We’re Reformation, and we’re proud to be your #2.
