Privacy Policy

At Reformation (thereformationes.com), we respect your privacy as deeply as we respect the planet. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, shop with us, or interact with our services. By using our site, you consent to the practices outlined below.

1. Information We Collect

We only collect information that helps us provide, improve, and personalize your shopping experience—no more, no less. The types of information we gather include:
  • Personal Information You Provide: When you place an order, create an account, or contact our customer service, you may share details like your name, email address, shipping/billing address, phone number, and payment information (e.g., credit card details, which are processed securely by third-party payment providers).
  • Automatically Collected Information: When you browse our site, we collect non-personal data such as your IP address, browser type, device information, pages visited, and time spent on the site. This is done using cookies and similar tracking technologies to optimize site performance and understand user behavior.
  • Optional Information: You may choose to share additional details (e.g., your size preferences, style interests) when participating in surveys, promotions, or loyalty programs—this helps us tailor recommendations to you.

2. How We Use Your Information

Your information is used for specific, legitimate purposes aligned with our mission:
  • Process and fulfill your orders (e.g., ship products, send delivery confirmations).
  • Communicate with you about your orders, account updates, and customer service inquiries (via email or phone, as you prefer).
  • Improve our website and services (e.g., fixing bugs, optimizing navigation, adding features you’ll love).
  • Personalize your shopping experience (e.g., suggesting products based on your browsing history or preferences).
  • Send you marketing communications (e.g., newsletters about new collections, sustainable initiatives, or exclusive offers) only if you’ve opted in. You can unsubscribe at any time using the link in our emails.
  • Ensure the security of our site and prevent fraud or unauthorized activities.

3. How We Protect Your Information

We take data security seriously and use industry-standard measures to keep your information safe:
  • Encrypting sensitive data (like payment information) using SSL (Secure Socket Layer) technology.
  • Limiting access to personal information to authorized team members only, who are trained on privacy best practices.
  • Regularly updating our security systems to protect against emerging threats.
  • Never selling your personal information to third parties for marketing purposes.

4. Third-Party Partners

We work with trusted third-party service providers to deliver our services, and they may have access to your information only as needed to perform their roles. These partners include:
  • Payment Processors: Companies like PayPal or Stripe, which handle payment transactions securely (we do not store your full payment details).
  • Shipping Providers: Carriers like DHL or UPS, which need your shipping address to deliver orders.
  • Analytics Tools: Platforms like Google Analytics, which help us understand site usage (you can opt out of analytics tracking via your browser settings).
All third-party partners are required to adhere to strict privacy standards and cannot use your information for any purpose outside of providing services to Reformation.

5. Your Rights

You have control over your personal information, including the right to:
  • Access the personal information we hold about you (email us to request a copy).
  • Correct any inaccurate or incomplete information.
  • Request the deletion of your personal information (subject to legal obligations, such as retaining order records for tax purposes).
  • Opt out of marketing communications at any time (use the “unsubscribe” link in emails or contact us directly).
To exercise these rights, please email our team at service@thereformationes.com with your request and account details.

6. Cookies & Tracking

Cookies are small text files stored on your device that help our site function smoothly. We use both “necessary” cookies (required for basic site features, like remembering your cart) and “analytics” cookies (to improve user experience). You can manage your cookie preferences through your browser settings—note that disabling necessary cookies may affect site functionality.

7. Policy Updates

We may update this Privacy Policy occasionally to reflect changes in our practices or legal requirements. When we do, we’ll revise the “Last Updated” date at the bottom of this page and notify you via email if the changes are significant. We encourage you to review this policy periodically.

8. Contact Us

If you have questions, concerns, or requests about this Privacy Policy or your personal information, please reach out to our privacy team:
Email: service@thereformationes.com
Last Updated: November 6, 2025